How To Reinvent Your Tourism Brand

Because of the ongoing global crisis, most tourism and hospitality brands are more than before faced with a harsh reality: they need to either adapt or die. I personally get a lot of questions and requests from students and entrepreneurs on how they can amend their business strategy in order to stay relevant in the […]

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kamaroutes: a new online identity

Kamaroutes Travel Designers turned 3 in the midst of the COVID19 crisis, so we chose to commemorate this milestone with the launch of our new website. CAM‘s creative team had been working on a new brand identity for the past 5 months and they used the precious feedback from Kamaroutes’ previous clients to improve our […]

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2020 African Doers list: we made the cut!

In 2018, Kamaroutes was listed as one of the continent’s 100 changemakers at the prestigious Tropics Business Summit in Johannesburg. This year, I was part of the 2020 African DOers list, another brilliant initiative of the Tropics Business Group , initially launched throughout the Africa Month back in May 2016. The « African DOers » […]

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5 travel trends for Africa in 2020

Over the past decade, we witnessed the rise of new tourist destinations. Technologies that didn’t exist then are now dictating where, why and how we travel.  With the rest of the world, Africa realized the full impact of tourism and how it could be used to empower local communities and foster development. Tourism arrivals on […]

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