How To Reinvent Your Tourism Brand

Because of the ongoing global crisis, most tourism and hospitality brands are more than before faced with a harsh reality: they need to either adapt or die. I personally get a lot of questions and requests from students and entrepreneurs on how they can amend their business strategy in order to stay relevant in the […]

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5 travel trends for Africa in 2020

Over the past decade, we witnessed the rise of new tourist destinations. Technologies that didn’t exist then are now dictating where, why and how we travel.  With the rest of the world, Africa realized the full impact of tourism and how it could be used to empower local communities and foster development. Tourism arrivals on […]

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Trends: Cultural tourism , African Tourism Leadership Awards, Kwita Izina

Last week, Angolan tourism minister Angela Bragança announced the launch of a tourism and cultural tour-guide book during an event celebrating the inclusion of Mbanza Kongo in the world heritage list. The guide is mainly aimed at tourists and will provide more information about Angola’s tourist and cultural sites. Cultural tourism is also making a […]

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Trends: Tanzania, wedding tourism and Airbnb

According to the latest rankings by tourism platform Safari bookings , Tanzania remains the preferred destination for foreign visitors when it comes to leisure travel in Africa. Botswana comes second, followed by Zambia, Kenya and South Africa. Talking about South Africa, the Western Cape winelands area is experiencing a huge growth in “wedding tourism”, with couples […]

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