As tourism restarts in an increasing number of countries, many companies are looking for effective ways to reconnect with their customers. This however might be more complicated for some businesses, as financial distress caused by months of lockdown might motivate them to adopt/copy inappropriate strategies in a bid to survive. Today’s guest, will help us figure out the best strategic steps to follow. His name is Peter Fabricius, he’s been working with tourism brands across Asia and Africa and he is the co-founder of Springnest, an online marketing platform for tourism and hospitality businesses.
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