Tourism marketing during a pandemic with Natalia Rosa (South Africa)

Natalia Rosa of big Ambitions

I first met Natalia Rosa when she agreed to be a pro bono speaker at the first edition of the tourism entrepreneur workshop in 2018. She is one of the women in tourism who inspire me the most and having her on the show was the extra motivation I needed.

On this episode, Natalia spoke about the campaign she is currently involved in ( #IAmTourism for women in tourism and the South Africa Is Travel Ready platform) and shared some tips on how businesses can communicate effectively with their customers. Selling should not be the priority at this point; we should instead focus on connecting and reassuring our clients.

Please feel free to contribute to the show or suggest entrepreneurs you want us to chat to, by sending an email to .

2 thoughts on “Tourism marketing during a pandemic with Natalia Rosa (South Africa)

  1. First of all, I would like to thank you for the insightful ideas provided through this interview on the impact of the COVID-19 virus on tourism marketing.
    Although tourism is a highly dynamic and versatile industry, it is also extremely vulnerable to the occurrence of various events, such as the current threat that the coronavirus poses for the global economy and humanity, in general.
    Transparency, communication, and coordination, as well as strong cooperation between the private and the public sector are all essential factors that can play a critical role in helping both tourism businesses and individuals employed in tourism to overcome and survive this crisis.
    Governments are required to perform their official duties as best as they can and coordinate efforts made by private tourism enterprises.
    The concept of destination branding should be emphasized more now than ever before, by making all stakeholders involved in tourism understand the importance of a common effort that should characterize a single and recognizable destination brand.
    Last but not least, women who are employed in the tourism industry should be empowered, so that they can make full use of their potential, since they are a major driving force that determines the success of efforts made in the tourism industry.

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